Marketing Perspectives
A look at key issues/developments in the dynamic discipline of marketing
Friday, April 28, 2017
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How Generation Z is transforming the shopping experience The next wave of consumers has come of age. Generation Z doesn’t know a worl...
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Where Global Logistics Brands Stand By Inbound Logistics Staff UPS remains the world's most valuable logistics brand at US$22 bi...
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OPINION Do consumers really only value low price? Unfortunately, yes It’s not hopeless, however, to think that consumers can be won aw...
Thursday, April 27, 2017
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Effective trade inves tment: Critical Elements for Your Strategic Plan By: Don Baker, Andy Buteux and John Wildman DOES YOUR ORG...
Wednesday, April 26, 2017
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Amazon supply chain management pushes retail to the limit by Alexa Cheater Published April 26th, 2017 How to overcome the Amazon ...
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From Diapers to Soda, Big Brands Feel Pinch as Consumers Pull Back By Sharon Terlep, Jennifer Maloney and Annie Gasparro Published Apr...
Tuesday, April 25, 2017
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The cutthroat jobs strategy Amazon uses to conquer retail By Lisa Fickenscher April 25, 2017 | 2:14am | Updated Modal Tri...
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