Walgreen's Goes Mobile

Walgreens Finds the Food Truck Industry Convienient

The drug and convenience store chain Walgreens is embarking on a mobile tasting tour providing samples of its innovative fresh food and refreshments to Americans where they work, live and play. The Walgreens “Up Market: Fresh” experience will be brought to consumers via a custom-made, 40 foot bus and will visit various locations across the country and shared via Twitter @upmarketfresh.

“Several innovations are making Walgreens the first choice for health and daily living throughout neighborhoods nationwide. Our fresh food offerings provide customers with easier access to a greater selection of fresh foods and beverages,” said Joe Magnacca, president of daily living products and solutions for Walgreens. “The ‘Up Market: Fresh’ experience is a unique way to showcase our commitment to help people get, stay and live well.”
Free tastings include:

• Juices — Samples of nutritious, fresh-made juices made from a combination of fresh fruits and vegetables. “Go Green” is a featured juice and is a blend of cucumber, kale, celery, green apple and lemon. One hundred percent natural orange juice will also be sampled.
• Smoothie — The featured smoothie will be Raspberry Dream, which is blended fresh from raspberries, strawberries, bananas and apple cider.
• Frozen Yogurt — Two premium, low-fat frozen yogurts will be sampled – Triple Chocolate and Tahitian Vanilla – alongside a selection of eight toppings.
• Café — Visitors can receive free samples of a selection of coffees brewed using the same fresh roasts and barista quality techniques showcased at Walgreens.