Social Media: Invest to Impress?

April 2015 Retail Perceptions Report

Through social media, retailers can personalize marketing messages, nurture customer relationships, engage new potential customers and create a community for their most loyal shoppers. But, is the investment worth it? Does social media presence have any influence on where shoppers spend their money? In the latest Retail Perceptionsreport, Interactions Marketing asked shoppers about their social media connections with retailers and how these connections affect purchase behaviors.

According to original research by Interactions, retailer engagement on social media is quickly becoming an expectation— 77 percent of social media users expect retailers to connect with them online. Additionally, the study also found that 42 percent of shoppers prefer to shop at retailers that engage them on social media.

To learn more ways to leverage social media that can improve the shopper experience, be sure to read this month’s “Opportunities for Retailers and CPGs” section. The research shared at the end of the survey provides valuable information on the ways you can attract new shoppers and ultimately, nurture consumer relationships.

The report is now available for download.  Simply enter your information and you will be emailed the complete report. For more information on Retail Perceptions, contact Kelly Short at kshort@interactionsmarketing.com.