The Future of Supermarkets
FreshDirect CEO Jason Ackerman says food retailers will be completely synced with your life
In 20 years, grocery shopping won’t be a chore—it will be effortlessly integrated into your daily life.
The digitization and merging of your personal history, food preferences, ingredient information and health data will take the guesswork out of the shopping experience and put consumers in the driver’s seat. It will press food suppliers and retailers to be more transparent with customers who enter a store—online or off—with more knowledge than ever before; it will help you make better and healthier food choices; and it will enable you to discover new products you love based on your personal needs at every stage of life.
As this intelligence accelerates and gets to know you better, your personal device will be one step ahead of you for all things food. Auto-replenishments will adjust to shifts in your workout routine, body-mass index, even the weather; modification tools will update for two last-minute guests at “Friendsgiving” when you add them to your invite list; ensuring that your child’s snack is nut-free will be quick and simple.
One touch of a screen will allow food retailers to be completely synced with your life, working harder than ever for you, and allowing you to make better, easier and more exciting choices for you and your family.
