Same-Day Delivery Is Not Important for the Holidays
Only one in four value the service
December 18, 2015 | Retail & Ecommerce
As Christmas gets closer, more shoppers are bumping up against retailers’ limits for guaranteed on-time deliveries with free shipping. But despite tending to wait until December to start buying gifts, most US internet users don’t think same-day delivery is important for online retailers.
According to Reuters/Ipsos research from November, 44% of US internet users who planned to do holiday shopping this year had not yet done any of it. Just 7% were finished with their gift shopping last month.
And the internet was a big part of their plans: 34% would shop equally online and in-store, while another 24% would shop either primarily or only via digital channels.
But they weren’t bothered about same-day delivery. Only a quarter thought it was an important offering, though significant numbers were unsure how they felt.
According to other research, most digital buyers in North America agree, putting little importance on same-day delivery. The oldest buyers are especially unlikely to care about the service.
Bizrate Insights also found in October that Amazon has by far the most popular same-day delivery service in North America, used by 70% of respondents. Google Express was a distant second, at 11%.
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