7-Eleven and Jones Soda Co. have teamed up to create 7-Select brand premium sodas crafted by Jones, the Dallas-based retailer’s first premium CSD in its 7-Select private brand line.
The premium soda is lightly sweetened with cane sugar, made with natural flavors and ranges from 180 to 195 calories per 20-ounce bottle. Each serving contains 75 mg of caffeine. Flavors include Twisted Citrus, Fruit Loose, Cocolocolilinut, Tropical Slam Rambutan and Bluesberry Smash.
Using feedback from customer focus groups, the new 7-Select soda and flavor profiles were developed over the course of more than a year, incorporating specific ideas that appeal to the shared 7-Eleven and Jones customer, according to the companies.
“We want every 7-Select product to be best in class,” said Sean Thompson, VP of Private Brands, for 7-Eleven, in a statement, “and work to ensure each item stands out because it has the highest quality, the best value, is unique in the market and only available at 7-Eleven. Jones was the perfect partner to create a premium soft drink unique enough to carry both the 7-Select and Jones brands.”