A unique promotion
Digital Deal Spans Shopping Trips, Retailers
Oct. 4, 2012 4:43pm
ENGLEWOOD CLIFFS, N.J. — Unilever has launched a unique digital promotion that
extends savings to shoppers across multiple shopping trips and retailers.
The “One or Many” promotion, powered
by paperless grocery service SavingStar, gives shoppers $5 back after they
spend $20 in total on any Unilever products through Thanksgiving day.
Shoppers can access the deal on
Facebook via Unilever’s “Making Life Better" page or directly on www.savingstar.com. To redeem the offer,
users must register their supermarket loyalty card with SavingStar. It
then links the deal to all registered cards.
At the store, shoppers swipe their
loyalty card when they buy Unilever products. When the $20 goal is reached,
SavingStar enables shoppers to cash out their $5 savings with a direct deposit
to any bank or PayPal account, as an Amazon gift card or as a donation to
American Forests to help plant trees.
“What distinguishes this promotion
is the incredible range of products — more than 10,000 units of products
consumers know, love and trust — the combination of savings over multiple trips
and retailers and the ability to connect to retail loyalty cards,” said
Christine Cea, senior director, marketing communications for Unilever, in a
statement.
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