New Product Promotion

Pepsi celebrates partnership with 'The X Factor' with limited-edition soda

October 4, 2012 | By Allison Cerra

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PURCHASE, N.Y. — Pepsi is commemorating its partnership with "The X Factor" with the launch of new Pepsi X.
This past spring, Pepsi joined "The X Factor" and embarked on "The Pepsi Flavor Audition Tour," giving contestants and fans at more than 20 locations in 15 cities, the exclusive opportunity to sample four new Pepsi flavors and be the judge of which one earned the right to be called Pepsi X. With more than 15,000 contestant and fan votes captured, one limited-edition Pepsi flavor will be crowned as Pepsi X, on Oct. 4. New Pepsi X will be available beginning Oct. 8, in 12-packs, 2-liter and 20-oz. bottles, while supplies last.
"Our partnership with 'The X Factor' has given us the opportunity to further engage with our passionate consumers, and continue the Pepsi legacy of supporting aspiring musical talent," said Eric Whitehouse, director of marketing for Pepsi. "With Pepsi X, we put fans in the judge's seat — giving them the power to select our next limited-edition flavor — the Pepsi with 'The X Factor.'"