2013 Social Media Marketing Strategies

By: Andrew Katz on January 10, 2013 in Social Media Marketing · 1 Comment and 0 Reactions

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New social media marketing strategies come out each and every year and allow businesses to better leverage their social media presence. As we move forward in 2013, it’s important to become aware of the different strategies that will prove to be effective in terms of building brand awareness, building brand loyalty and improving business-consumer relationships.  Listed below are three tips that will help you raise your social media interaction rates, as well as improve your overall social media presence:
Posting Consistently is No Longer Enough- There are millions of users browsing social media networks on an everyday basis. Simply setting up an attractive profile is no longer enough. In the past, social media users enjoyed learning fun, interesting and useful facts. In 2013, social media will largely revolve around entertainment. The goal of engaging and interacting with your social media audience can be achieved if you emphasize and showcase your expertise in a fun, interactive and entertaining manner. After all, people will only want to do business with those who portray knowledge and years of experience within a specific industry.
Target Your Strongest Platform Presence- Don’t get caught up trying to be on every social media platform. There are tons of social media platforms and you don’t want social media to become an everyday hassle. Your primary focus should be to find out where the majority of your ideal clients are hanging out. Furthermore, it’s important to let anyone you interact with know how they can connect with you .Therefore every tweet, article or video you publish should be pointing people not only towards your website, but also towards your social media profiles.
Time is of the Essence- Every business owner needs to track and know when their target audience is most active on social media. Since there are so many people on social media, it’s really easy to get lost in the shuffle. Different social media platforms reach their peak different times throughout the course of a day:

• Peak Hours for Facebook – Everyday between 1pm and 4pm est.
• Peak Hours for Twitter- Monday through Thursday from 1pm to 3pm est.
• Peak Hours for Tumblr- Everyday between 7pm and 10pm.