SuperBowl Marketing At The Speed of Light (Or Lack Thereof): OREO #DunkintheDark
As you’ve probably seen by now, our OREO TV spot pitting Cookie vs. Creme didn’t wind up being our only SuperBowl ad. When the stadium lights went out, our “Mission Control” team (made up of our 360i, Mediavest, Wieden + Kennedy teams and our amazing OREO brand team) got creative and turned around an on-the-fly ad in minutes, with the caption: “Power out? No problem.”
Since tweeting it out from @Oreo, it’s been retweeted more than 14,260 times, which not only shows the power of real-time engagement, but also the sheer importance of understanding the overall media ecosystem. I couldn’t be prouder of our teams for their quick off-the-script thinking.
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