KFC to offer boneless chicken
This image provided by KFC shows the
company's new boneless chicken. KFC will offer new boneless pieces of chicken
as an alternative to its traditional breast, thigh and drumstick pieces. The
chain says the offering reflects the growing popularity of easier-to-eat
chicken strips and nuggets. (AP Photo/KFC)
Story Highlights
- KFC is introducing deep-fried boneless chicken pieces
on April 14.
- The new offering reflects the growing popularity of
nuggets and strips that are easier to eat on the go.
- KFC says nearly four out of five servings of fried
chicken in the U.S. are now boneless.
NEW YORK - KFC is stripping out the
bones to make it easier for people to eat its chicken.
The fast-food chain is introducing
deep-fried boneless chicken pieces on April 14 as an alternative to its
traditional breast, thigh and drumstick pieces.
The new offering reflects the
growing popularity of nuggets and strips that are easier to eat on the go, as
well as Americans' seemingly endless desire for more convenient foods. KFC says
nearly four out of five servings of fried chicken in the U.S. are now boneless.
Based on customer trends, the
company says chicken with bones could eventually be pushed off its menu.
The new boneless, skinless pieces
are about twice the size of KFC's crispy strips and come in white or dark meat.
Customers can order them for the meal deals, which include two pieces, a side,
a biscuit and a drink for $4.99. They also come in buckets, which include four
pieces of boneless chicken and six pieces of chicken with bones for $14.99. The
boneless chicken option costs the same as the regular fried chicken.
A piece of the boneless white meat
has 200 calories and 8 grams of fat. A dark meat piece has 250 calories.
Spokesman Rick Maynard said it took
two to three years to develop its version of boneless chicken, which he said
performed strongly in test markets including Oklahoma City and Omaha last year.
He said the new boneless pieces will also replace the chicken filets used in
sandwiches.
KFC has more than 18,000 restaurants
around the world, including more than 4,500 in the U.S. Its parent company Yum
Brands Inc. also owns Taco Bell and Pizza Hut, which have also been introducing
major new menu offerings in recent months.
Despite its choppy performance in
the U.S. in recent years, Yum has enjoyed a streak of growth as a result of its
presence in China. Yum is the largest Western fast-food operator in the country
with about 5,300 locations, most of the KFC restaurants.
But since late last year, the
company has been working to overcome a scare over its chicken supply in China
that has hammered sales. Yum, based in Louisville, Ky., has warned that it expects
its profit in 2013 to decline, snapping an 11-year streak of double-digit
growth.
Shares of Yum Brands fell $2.13, or
3.1 percent, to $65.60 in morning trading as the broad market indicators sagged
on weaker than expected U.S. job growth in March.
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