Boston's newly opened CityTarget is about to go away

Aug 5, 2015, 12:16pm EDT Updated Aug 5, 2015, 12:55pm EDT

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CATHERINE CARLOCK/BOSTON BUSINESS JOURNAL

A 160,000-square-foot, three-level CityTarget opened at 1342 Boylston St. in the Fenway… more

Target Corp. is planning to rebrand all CityTarget and TargetExpress-branded stores to the Target name, the Minneapolis-based retail giant has announced.

Target (NYSE: TGT) will begin the rebranding in October.

“Big or small, our stores have one thing in common: They’re all Target,” the retailer said in a release. “We’re committed as ever to our urban growth strategy, developing stores specially designed for densely populated areas.”

Target introduced the CityTarget concept in 2012 as a way to break into downtown urban markets. A three-level, 160,000-square-foot CityTarget opened to great fanfare last month at 1342 Boylston St. in the Fenway neighborhood. The store was by far the largest CityTarget concept, which ranged in size from 80,000 square feet in Portland, Oregon to 125,000 square feet in downtown Chicago.

The 14 CityTarget and TargetExpress stores across the country will be rebranded with the Bullseye logo starting this October. Also in October, Target will open four smaller-format stores in San Francisco, San Diego, Chicago and Rosslyn, Virginia and two traditional-size stores in San Diego Del Sur, California and Fort Worth, Texas.