Turning your customers into brand evangelists is a great way to have your customers market your brand for you. It involves stepping into another world where sales happen passively and all you have to concentrate on is introducing new people to your brand.
But to gather a small army of brand loyalists is no easy task. But blogginghas the power to do this. Marketers who prioritize blogging are 13 times more likely to acquire a positive return on their investment. If you use blogging correctly, you can turn your customers into evangelists. Read on to find out how to go about doing this.
Using the Tease to Convert Customers
You already have paying customers, so it isn’t your job to sell your brand. They already like you, but to get them to go that one step further you have to give them a reason to start raving about you. Remember, they will not do it out of the goodness of their hearts. They will do it because they want to.
Be transparent and dedicate a blog to something that’s going on behind the scenes. Release a snippet of a new product and tease them. Encourage them to engage with you. And don’t just imply that they should do it. Ask them totalk about it. Ask them to send you comments and questions. This is how to create the perfect blog.
Engage and they Will Reciprocate
Engagement is an essential part of any business blog. The reality is nobody cares about your business. This may be a hard reality to accept, but you have to make people care. People won’t start talking about you on their own free will. You will have to make them talk about you from the beginning.
It starts by getting the ball rolling. Engage with your customers and they will engage with you. Get into the habit of starting a conversation at the bottom of your blog. Ask a question and the moment someone replies, tag them and answer them again with a question. It shouldn’t take long for people to jump in.

You should replicate this strategy on social media. Nothing gets people talking like a good debate on social media. And this will help more people to take notice of your brand, thus driving more traffic in your direction.
Blogging is a hard business to make money out of. You have customers, but to turn them into evangelists, you need to give back to them. They are going to sell your product on your behalf, so you have to give them an incentive to do this.
Naturally, you can’t approach them and ask them to start selling. This defeats the point of getting a member of the public to rave about you without doing anything.
Instead, offer an incentive. This could come in the form of a free gift, a discount or something else that people really want. It should be assumed that this gift is just to say thank you. Never say that you want something in return. That’s a business transaction not a gift.
Social Media Must Play an Essential Role
It’s impossible to escape the influence of social media. Blogging revolves around making social media work for you. Therefore, it makes sense that social media has to come into play when turning customers into brand evangelists.
On social media, you should follow through on your promises. This is harder than it actually sounds. Companies find it easy to boast about their blogs up on social media, but when someone clicks that link they come away with a feeling of disappointment.
Instead of trying to bring in the maximum number of people possible, tell the truth. Use a hook, but don’t let your customers down by not following through. Evangelists are utterly trustworthy, so take care not to break it.
Last Word
This takes time and it will never happen overnight. It’s also a gradual process that’s difficult to track. In time, you will simply notice brand loyalists popping up in the most unlikely locations. This is part of the process of doing business and you must be able to refrain from trying to rush this natural process.
Once you have your brand loyalists, you should treat them well. Don’t take them for granted, and they will continue to serve you for as long as your business exists. This is an extremely powerful position to be in and it doesn’t come easily.
How will you turn your customers into evangelists?