How Amazon is secretly building its
superfast delivery empire
Amazon is building a
mammoth logistics network. (Reuters/Robert Galbraith)
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March 11, 2016
Delivery in a day is just too slow. At least, that seems to be
the philosophy at Amazon, which in the last year has quietly built out a
network of at least 58 Amazon Prime Now hubs in the US to fulfill one- and
two-hour deliveries.
The buildout of the Prime Now hubs goes toward the goal of
getting goods to the market faster, but it’s also one cog in a larger strategy
to create a lean, cost-efficient logistics network that rivals anything its
competitors can offer. That’s an important step for Amazon, which loses
billions of dollars getting goods to consumers.
Those hyper-fast deliveries are available to Prime Now customers
living in the high-density urban areas where the hubs have been built, said
Marc Wulfraat, president of logistics consultancy MWPVL, in a presentation
hosted by SunTrust on Thursday (March 11). The new warehouses—typically 50,000
to 60,000 square feet—are fed by Amazon’s 86 gargantuan fulfillment centers,
but only with about 10,000 bestselling items as rated by the company’s internal
data. Wulfraat said he could confirm 58 Prime Now hubs, but there could be
more.
“This has probably been the most secretive piece of data that
the company has not been talking about,” he said during the presentation,
adding that the Prime Now hubs amount to Amazon’s equivalent of having retail
stores.
“My take on it is that the less that people know about this the
better,” Wulfraat told Quartz. “They are not even publishing the addressed
locations of these buildings; they are unmarked.”
An Amazon spokeswoman would not say how many hubs the company
has built, only that Prime Now is available to customers in more than 25
metropolitan areas.
To slice away at shipping costs, the company is eliminating the middlemen in China who deliver goods from
warehouses to seaports, opting to bring that job in-house. It also bought
thousands of tractor trailers (not the trucks) to more efficiently load and
ship goods. And most recently, Amazon announced it’s leasing 20 Boeing 767s to deliver its own goods to and
from its fulfillment centers, a move that diminishes the company’s reliance on
third-party shippers such as FedEx and United Parcel Service. The company’s
flight hub will be in Wilmington, Ohio.
The new Prime Now hubs are one of three types of warehouses the
company is running to further reduce third-party delivery costs. In addition to
its fulfillment centers, it began in 2013 to build so-called sortation centers.
Those warehouses are meant for nearby small-parcel shipping, which allow the
company to shift deliveries from FedEx and UPS to the less-expensive US Postal
Service, Wulfraat said.
“Nobody beats the post office when it comes to taking the cost
out of shipping,” he added.
For example, if a customer in Boston bought a one-pound item
through Amazon online, it was then shipped from the Breinigsville,
Pennsylvania, fulfillment center by FedEx or UPS for about $4.50. Now, Boston
shipments can be sent to a sortation center in Stoughton, Massachusetts, where
the US Postal Service delivers the package for about 80% less.
It’s
going to take several years before Amazon figures out the best way to rein in
the costs of shipping, Wulfraat said, especially as the company adds more
customers, promises faster delivery times, and hires more people to make those
shipments happen. By taking control over pieces of its delivery network and
integrating things such as company-leased planes, a good portion of that total
cost will be shed.
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