Mobile Is Changing How We Interact With One Another
IBM Smarter Planet Contributor , IBM Smarter Planet
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Mobile technology allows organizations worldwide to develop and deploy mobile applications that engage and connect their customers in new ways. In fact, the rapid evolution of mobile is having a profound effect on the businesses and industries that you interact with every day.
Consider:
- Your bank can use mobile to create a single application that allows you to securely connect to your account, pay bills and manage your investments, regardless of the device your are using.
- Your favorite retailer can use mobile to provide you with a personalized shopping experience via your device by sending you instant product details and promotions as you move through the store or shop online.
- Your airline can use mobile to combine its kiosk, web, and agent services into a single app, so that you can get updates on alternate flight options and manage your flight changes in real time.
- Your doctor can use mobile to view medical images, share expertise and collaborate on treatment plans to improve patient support at the point of care.
- Your city can use mobile to analyze real-time data streams from sensors on cars to identify traffic patterns, and send you instant alerts to help you navigate around backups and delays.
In fact, few technologies have transformed human behavior as quickly as mobile. It’s how we engage with family and friends, the way we buy products, and the way we stay informed, all the while generating billions of transactions a day, millions of times a second. One characteristic that is specific to this particular technology is that people have their connected devices with them all the time. Two out of three people in the world keep mobile devices within reach at all times. And a typical user reaches for that device 150 times a day — sending messages, researching and collaborating.
However, mobile isn’t just a story about smartphones and tablets. It’s about billions of other connected and intelligent things — from wearable health monitors to sensors in homes, buildings, cars and machines of all kinds — that are communicating with each other to automate tasks and make life better. Chances are, they’re communicating in a cloud.
It’s also about analyzing all of the data, which is being generated each day that leads to bold insights and discoveries. And, most importantly, it’s about the new ways that businesses are connecting and engaging with customers and employees across all the different mobile channels.
