Roche Bros. Introduces Omnichannel Fulfillment And 1-To-1 Personalization To 18 Stores

• Tuesday, 10 May 2016 08:04

• Published in News Briefs

Family-owned grocery Roche Bros. has selected Unata to build out new omnichannel shopping experiences and bolster its e-Commerce offering.

The Unata platform will be available at 18 of the grocery’s Roche Bros. and Sudbury Farms stores. The platform will offer a home delivery option at its eastern and central Massachussets locations, as well as a curbside pickup option at select locations.

The platform is designed to cater to each shopper’s individual purchasing behaviors over time, so that Roche Bros. can provide a one-to-one personalized shopping experience to customers. The solution’s features include:

• A personalized homepage listing the most relevant products and specials based on shoppers’ purchase history;

• Product recommendations across the online shopping experience, including related items to customers’ current shopping cart;

• A product catalogue with relevant items for the shopper provided in each department; and

• Sales notifications and offers on products, either purchased before or related to future buying interests.

In addition to creating a more personalized customer experience, Roche Bros. expects to enable their shoppers to organize and browse products online based on attributes such as organic, on-sale, local, gluten-free and more. Within this e-Commerce experience, shoppers can access all in-store specials, including complex promotions.

Shoppers aren’t the only people that are expected to benefit from the Unata solution, with staffers gaining the capabilities to manage online orders through a new dashboard, as well as target and manage promoted content to their shoppers.