The smart button that can do everything from controlling Netflix to brewing a pot of coffee: Amazon reveals first programmable Dash
- AWS IoT is a limited release that can be purchased for $20
- Devices lets developers configure and design commands
- Programmers can also integrate the button with third-party APIs
- Amazon adding new private-labels brands that include perishable foods
Amazon made it easy and convenient for customers to re-up on items with a push of a button.
Now the firm is taking its Dash Button one-step further with a programmable device that triggers all types of actions with a single tap or a combination of them.
Called the AWS IoT Button, it combines Amazon’s Web Services and the Internet of Things for a ‘Do Anything’ button that can do everything from controlling Netflix, to acting as an Airbnb check-in button to ordering a pie from your favourite pizzeria.
Amazon is taking its Dash Button one-step further with a programmable device that triggers all types of actions. AWS IoT Button combines Amazon’s Web Services and the Internet of Things for a ‘Do Anything’ button that can control Netflix, act as an Airbnb check-in or order a pie from your favorite pizzeria
Dash Button is a large, Wi-Fi enabled button that is used to reorder common household products form Amazon, such as washing powder or even drinks – earlier this year the firm added Trojan condoms to its long list of goods
The e-commerce giant launched the clickable buttons last summer and has since added more than 100 different brands.
Its latest addition, AWS IoT Button, makes it easy for developers to configure and design commands.
Users code the button’s logic in the cloud to configure clicks to count or track items, call or alert someone, start or stop something, order services and even provide feedback.
Amazon shares some ideas to get gears turning in order to use the technology to its full potential.
‘For example, you can click the button to unlock or start a car, open your garage door, call a cab, call your spouse or a customer service representative, track the use of common household chores, medications or products, or remotely control your home appliances,’ states the firm.
Programmers can also integrate the button with third-party APIs like Twitter, Facebook or even their own company’s application.
Amazon says they’ve made the process very simple and even lists a ‘Getting Started’ on its site.
Users first sign up for an AWS account, which is free, and then they complete an AWS Lambda blueprint wizard.
This wizard helps create the required AWS ioT resources and adds event source to the button that invokes a new Lambda function, which uses Amazon SNS to send out emails when you push the button.
Users first sign up for an AWS account, which is free, and then they complete an AWS Lambda blueprint wizard. To get stared, just click the link on the right ( of the blog post ) to sign in to the console and follow the steps in the ‘Configure Your Even Source Wizard’
To get stared, just click the link on the right (of the blog post) to sign in to the console and follow the steps in the ‘Configure Your Even Source Wizard’.
And the next five steps turns the Dash Button into a ‘Do Anything.
Amazon stated that this new Dash Button is a ‘limited release’ and developers can purchase one for $20.
Amazon suggests that the possibilities of this device are close to endless, but they do not give any other ideas about how the technology will be used in the future or if it will expand into its own platform.
The Seattle firm is rolling out another services in the next few weeks – new lines of private-label brands that includes perishable foods, reports the Wall Street Journal.
Names like Happy Belly, Wickedly Prime and Mama Bear are just few names on the list that will include nuts, spices, teas, vitamins and baby food, in addition to the household products like cleaning supplies and diapers.
It has also been reported that the firm applied for a trademark patent for a line of foods including pasta, granola, potato chips, chocolate, as well as razors and deodorants.
Dash Button is a large, Wi-Fi enabled button that is used to reorder common household products form Amazon, such as washing powder or even drinks – earlier this year the firm added Trojan condoms to its long list of goods. Amazon stated that AWS IoT is a ‘limited release’ and developers can purchase one for $20
Amazon launched the clickable buttons last summer and has since added more than 100 different brands. The Seattle firm is rolling out another services in the next few weeks – new lines of private-label brands that includes perishable foods. This new line will only be available to Prime members
Happy Belly would be the brand for nuts, spices, tea and cooking oil.
Wickedly Prime will be the name for snacks and users will find baby food and diapers under Mama Bear.
And Presto! will be the go-to for detergents and other home goods.
This will be Amazon’s ‘first broad push into perishable foods’, which could go into effect by the end of May or early June.
The firm might be making this move to stand up against other retailers such as Wal-Mart Stores and Sephora who have all adopted private-labels into their stores, which have proved to be fruitful.
Approximately $118.4 billion in store brand sales were conducted in the US last year, which was a massive increase from about $2.2 billion in 2014.
Amazon’s strategy is aimed at gaining sales in more niches and having private brands that can develop products ahead of its own vendors.
This isn't the first time the e-commerce firm has toy-ed with the idea of private brands, just last year they added milk, cereal and baby food to its Elements brand.
However, only Prime members are said to have access to the private-label products once they hit the site, which will increase the value of this $99 a year membership.
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